The Cold Hard Truth About Your Warm Market
It's been widely documented that fully 90% of home-based business owners fail to make a profit. A lack of training from your upline or just plain bad training are the main causes. Luckily, there are resources and tools available to the average network marketer to pull himself up by the bootstraps and start making some profits.
A beginner network marketer's typical training consists of being told to make a list of 100 people he knows on a first-name basis, his warm market. Instead of being given instruction on how to approach his warm market, he is lazily told that his "why must be bigger than his how." The ugly truth is that some heavy hitters in the industry view the new networker as nothing more than a means to this warm market. Hence the embarrassing practice of the three-way call in which the newbie sits idly by while his friend or family member is ambushed by his sponsor.
The newbie's sponsor knows that this is a numbers game and that out of the 100, a ratio of about 10 new recruits will likely result. Of course, the new networker views his friends and family as more than just numbers, but he is told never to prejudge anyone. He'll likely soldier on for a few months, harassing his friends and family and embarrassing himself along the way.
It's well known in the sales industry that this approach is no longer effective. Cold calling, which is basically what this practice is, is dead. It is much more effective to put your time and energy toward marketing to people who have already expressed an interest in starting their own home-based business. And luckily, this is a large, worldwide market accessible via the Internet.
If you're new to MLM and are finding it frustrating you're not alone. It doesn't mean you should give up. Fortunately, there are a lot of great resources online for learning how to market and sell to prospective recruits. If your upline can't provide adequate training, you have an infinite number of resources available to you to shorten your learning curve. Forget about cold calling your warm market and start marketing smart.
Ali Lyons was a disgruntled network marketer until she started learning how to leverage the power of the Internet. To learn more visit her blog at:Filia Blog7623
Vania Blog57758
A beginner network marketer's typical training consists of being told to make a list of 100 people he knows on a first-name basis, his warm market. Instead of being given instruction on how to approach his warm market, he is lazily told that his "why must be bigger than his how." The ugly truth is that some heavy hitters in the industry view the new networker as nothing more than a means to this warm market. Hence the embarrassing practice of the three-way call in which the newbie sits idly by while his friend or family member is ambushed by his sponsor.
The newbie's sponsor knows that this is a numbers game and that out of the 100, a ratio of about 10 new recruits will likely result. Of course, the new networker views his friends and family as more than just numbers, but he is told never to prejudge anyone. He'll likely soldier on for a few months, harassing his friends and family and embarrassing himself along the way.
It's well known in the sales industry that this approach is no longer effective. Cold calling, which is basically what this practice is, is dead. It is much more effective to put your time and energy toward marketing to people who have already expressed an interest in starting their own home-based business. And luckily, this is a large, worldwide market accessible via the Internet.
If you're new to MLM and are finding it frustrating you're not alone. It doesn't mean you should give up. Fortunately, there are a lot of great resources online for learning how to market and sell to prospective recruits. If your upline can't provide adequate training, you have an infinite number of resources available to you to shorten your learning curve. Forget about cold calling your warm market and start marketing smart.
Ali Lyons was a disgruntled network marketer until she started learning how to leverage the power of the Internet. To learn more visit her blog at:Filia Blog7623
Vania Blog57758
posted by mixed70554 at 2:25 AM
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